Amazon New Seller Setup

To create an Amazon seller account, go to sell.amazon.com, choose your selling plan (Individual or Professional), and then sign up by providing your business information, personal details, bank account and credit card information, and a government-issued ID. You will need to complete the process by verifying your identity, which often includes uploading documents and potentially a phone call or photo verification. 

1. Choose your selling plan

• Individual Plan: 

Free to sign up, but you pay a fee per item sold. This is best for those selling fewer than 40 items a month.

• Professional Plan: 

Costs a monthly fee ($39.99) but doesn't charge a per-item fee. This is recommended for those selling 40 or more items per month, as it includes additional features. 

2. Gather necessary information

• Government-issued ID (driver's license or passport)
• Bank account and routing number
• Credit card (must be an internationally chargeable credit card, not a prepaid card)
• Business information (like your business name, address, and registration number if applicable)
• Proof of address (like a bank or credit card statement)
• Tax information 

3. Complete the online registration 

• Navigate to sell.amazon.com and click "Sign up".
• Log in to an existing Amazon account or create a new one for selling.
• Enter your business location and type, and your business or personal name.
• Provide your business name and any applicable company registration number.
• Enter your business address and contact information.
• Provide your bank account and credit card information for payment.
• Choose a store name.
• Indicate if you have UPC barcodes for your products. 

4. Verify your identity 

• Upload clear, color photos of your government-issued ID.
• Upload proof of your address, such as a utility bill or bank statement.
• Complete any required phone verification or video call to confirm your identity. 

New User Seller Setup on Amazon.com

This guide provides official links and required information for users looking to register and set up a new Amazon selling account. 

Official Sign-Up and Guides

• Start selling on Amazon.com: This is the primary landing page to begin the registration process.
• **How to register as an Amazon seller (Step-by-Step Guide):** An official, detailed walkthrough of the entire registration process, including required documents and identity verification steps.
• **How to sell on Amazon:** This page provides an overview of the selling process, from choosing a plan to listing products.
• Seller University: This resource provides a wealth of educational materials, videos, and guides for new sellers on various topics, including account setup and management. 

Required Information and Documentation

Before starting the registration, new sellers must have the following information and documents ready to ensure a smooth verification process: 

• Bank account and routing numbers
• Internationally chargeable credit card (Amazon will place an authorization hold)
• Government-issued photo ID (e.g., driver's license or passport)
• Tax information (Social Security Number or Employer Identification Number for U.S. taxpayers)
• Proof of residential/business address dated from the last 180 days (e.g., a utility bill or bank statement)
• A working phone number and email address 

Sellers will also be charged a referral fee (a percentage of the total sales price) on each item sold, which varies by product category. 

Post-Registration Steps

After your account is approved, you will use Amazon Seller Central to manage your business. Key configuration steps include: 

• Setting up your public seller profile
• Configuring shipping and returns settings
• Entering correct tax information via the Tax Interview
• Selecting a fulfillment method (Fulfillment by Amazon (FBA) or Merchant Fulfilled Network (MFN)) 

Updated on: 24/11/2025