Walmart New User

Walmart Marketplace is a fast-growing platform known for its high customer trust and strong conversion rates. It gives approved third-party sellers the ability to list products directly on Walmart.com alongside Walmart's own assortment. When integrated with GlobalSKU, users can manage listings, monitor inventory, and simplify order fulfillment from one dashboard. Use the linked Walmart resources to walk through the approval process, seller setup, and key operational guidelines.

Walmart New User Signup - https://seller.walmart.com/signup?locale=en-US

Walmart Onboarding - https://marketplacelearn.walmart.com/guides/Getting%20started/Onboarding/new-seller-savings-overview

New User Seller Setup on Walmart Marketplace

Walmart Marketplace is a curated platform, meaning all sellers must meet specific qualifications and go through an application process before they can begin selling. There are no setup, monthly, or subscription fees; Walmart only charges a referral fee (commission) on each sale. 

Official Links and Resources

• **Walmart Marketplace Homepage:** The main landing page with general information and the "Join Marketplace" button.
• **Official Seller Application Form:** The direct link to start the registration and application process.
• **Walmart Seller Center Guides:** Official help documentation and step-by-step guides for onboarding and account management.
• **Walmart Fulfillment Services (WFS) Information:** Details on Walmart's fulfillment program, which is an alternative to self-fulfillment.
• **Prohibited Products Policy:** A critical list of items that cannot be sold on the marketplace. 

Minimum Qualifications and Required Documentation

Walmart is selective about its sellers, prioritizing established businesses with a proven track record of e-commerce success. 

Required Information:

• U.S. Business Tax ID (EIN) or Business License Number (SSNs are not accepted).
• A U.S. business address or physical operations address.
• A history of e-commerce success on another platform (like Amazon, eBay, or your own website) is highly recommended.
• Products with valid GTIN/UPC GS1 Company Prefix Numbers.
• Proof of business address dated within the last 180 days (e.g., a utility bill or bank statement).
• Government-issued personal ID of the applicant or legal representative.
• Bank account information for receiving payments.
• A working phone number and professional email address. 

Step-by-Step Application and Setup Process

The entire process, from application to going live, typically involves the following stages:

1. Apply Online: Visit the Official Seller Application Form and provide your initial business details. This step takes minutes but is subject to a review process that can take a few business days to a couple of weeks.
2. Account Creation and Agreement: Once conditionally approved, you will receive an email invitation to create your login credentials (username and password) and sign the Walmart Retailer Agreement.
3. Business Verification & Seller Profile: In the Walmart Seller Center, complete the required W-9 tax form (for U.S. businesses), provide bank account details for payments (through partners like Payoneer or Hyperwallet), and set up your public seller profile.
4. Configure Shipping and Fulfillment: Define your shipping methods, costs, and return policies. You can choose to fulfill orders yourself (MFN) or use Walmart Fulfillment Services (WFS).
5. List Your Products: Add your product catalog using methods like bulk CSV upload, API integration, or through an integration partner (e.g., Shopify, BigCommerce). Ensure all products comply with the prohibited products policy.
6. Test and Go Live: Test a sample product listing using the preview feature to ensure accuracy from a customer's perspective. Once satisfied, click "Mark as Done" on your launch checklist to request final approval to go live.

Updated on: 24/11/2025